A Joint Venture (JV) is a strategic business alliance in which two or more companies/investors/parties having a common purpose and objectives agree to pool their resources, expertise, and technology or know-how for the purpose of accomplishing certain business objectives based on a common business plan.
The business objective is usually in the form of a new project or activity. In a Joint Venture & Partnership management consulting firm, each company, investor, party, or participant is responsible for profits, losses, risks, and costs associated with it. Nevertheless, the Joint Venture is an entity different from the business interests of the participants or investors.